This post will go over:
the five main design basics
tips on designing your shop
The Five Main Design Basics
there are five basics when it comes to design that you can use in in shop. all of them are equal in usefulness.
Color
everyone likes to see a little color in design. come up with a color scheme that fits your personality and the theme of the shop you're hosting. it might be a good idea to pull the colors from the samples of your artwork if your art is shown right on the page. here are some good examples of color use in art shops.
Reid’s shop uses a light color palette of pastels that can also be found in her art.
Static noise may use dull colors but nevertheless she uses it and it brings in a nice flow from post to post <3
Alignment
alignment makes things easier for your viewers to read. it adds organization and professionalism. the four types are left, right, centered, and justified. you can't use justified text on ernya, but you can use the other three. try to stick with using one or two different types of alignment in your shop. using more than that can make it look sloppy. here are two great examples of how alignment is used!
`Y u m e ’ s shop is a simple, one post shop, but shows a great example of how alignment makes it easy to read and understand.
Reid’s shop uses both left and right alignment to show off her skill and also to make things easy to read.
Contrast
you can contrast just about anything. size, pictures, color, font, type size, etc etc. but if you're going to contrast, make sure you do it boldly. make big statements of contrast. if it's going to be different, make it very different. if you don’t, it might look like a mistake. here are some shops that show great examples of contrasting design.
Meli’s shop has a good example of contrast in size. the size of her banners stand out great against the small size of her text.
Repetition
repetition is when you take a color, design, shape, font, ideas, etc and repeat it over and over again. this gives your design some recognition and a bit of flow. for example, you could use repetition in your art shop by repeating the layout used in each post. I couldn’t find any great examples from art shops but here are some great examples that have been found in the design world itself. use them as an inspiration in your art shop.
once again, Meli’s shop is a great example. see how each header is designed the same way creating flow.
Static noise creates a similar example of repetition in her headers, color, and fonts.
Balance
for most of our reading our eyes and minds are most comfortable with evenly balanced layouts where the graphics don't overpower the text and the page doesn't seem to tilt to one side or the other. other times we crave the teetering and tottering of a page that's just a little of out of kilter or totally lopsided. but before we indulge our tastebuds, we need a good foundation in the basics of balance. this is one of the harder basics to understand. balance creates great flow in a page and brings everything together, it works close with contrast and alignment. this section is not finished and will be edited later with more useful guides to balance.
Useful Tips
Tip 1 – don’t go crazy with design tactics. you don’t have to use all of them, but using one main one or two should get you where you need to be. but if you can use more than that and still have a nice flow that’s easy to follow in your shop, go for it!
Submitted by: Alu
Tip 2 – not every tip or tactic you find here will be right for your business. some will work better than others, some may take a few tries to perfect. don’t give up and try lots of different combinations.
Submitted by: Alu
tip 3 - Grammar and spelling~! You have no idea how many people bad grammar and spelling turns away. It also sends miscommunication which make people go, "wait... what?". The end result can lead also to people not wanting to order (or even post) because it's too confusing. I know I've had that happen to me too many times.
Good grammar and spelling also makes a shop look more professional and inviting. :T
Anyway, it's more important than anything else. You can't do anything at all if what you're saying isn't clear.
Sumbmitted by: Honingbij
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by
Alu » Fri Feb 05, 2010 2:12 am